ABOUT SHAHBAZ SHAIKH

I used to engineer machine parts. Now I engineer revenue.

I'm a mechanical engineer from Dahod who learnt marketing the hard way — by spending ₹30Cr+ of clients' money and answering for every rupee.

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₹30Cr+Meta ad spend managed300+clients served5,000+marketers trained2021building since

B.Tech · MechanicalENGINEER TURNED MARKETER

Dahod, Gujarat

IN 30 SECONDS

I got my first laptop in 2012, right after Class 10, in a small town in Gujarat. I studied mechanical engineering, worked in a forging factory, then quit to do marketing. My first client paid me ₹6,000 a month. Today I run four companies and teach thousands of marketers.

The lesson that changed everything: marketing isn't luck. It's engineering.

THE JOURNEY

From Dahod to ₹30Cr+ — one step at a time.

Six chapters. No big city, no funding, no shortcuts.

01 2012–2019

Curiosity

I got my first laptop and internet after Class 10. I taught myself SEO and websites by building blogs on Blogger, WordPress and Wix. Most of them failed.

My first win was Offer Buddy, a deals page on a blog, Telegram and WhatsApp. Plus referral apps, a recharge business and a link-shortener blog. Small money, big lessons.

Lesson: content without an audience and an offer makes no money.

02 2019–2020

The engineer

B.Tech in Mechanical Engineering, then a production engineer in Vadodara. In a factory, nothing runs on luck. Every part is measured. Every problem has an exact point where it breaks.

I quit after a year. An offline marketing course taught me little new, so I took jobs instead: SEO executive at MySphere Infotech, then digital marketing at Digio — where I found Meta ads.

Lesson: find the exact point, then fix it.

03 2021

₹6,000 a month

My first freelance client: Desai Investment in Dahod. ₹6,000 a month for 30 posts and ₹1,000 in ad spend.

I started @askdigitalshahbaz to teach Facebook ads, hosted the Creator Talk Show live every week for a year — 52 episodes — launched a free Facebook ads course, and won an Instagram Creator Award.

Lesson: show up every week, and people start to trust you.

04 2022

Inside the creator economy

I joined TagMango in January 2022 and learnt how creators actually sell. In August I left to start my own coaching business, while running real ad accounts for makeup artists and coaches.

In October I met my mentor, Himanshu Agarwal. A month later I was at Spotify Creator Day in Mumbai.

Lesson: learn from people who are already where you want to be.

05 2022–2023

Delhi and scale

I moved from Dahod to Delhi in 15 days to work with Raj Gupta. I raised my fees and had my first ₹1 lakh month.

Then the real test: scaling occult coach Sudhir Kove to ₹1,00,000 a day in ad spend. Cost per lead held while revenue grew. In February 2023 I received an award for crossing ₹1 lakh a month — and built a house for my family in Dahod.

Lesson: systems scale. Guesswork doesn't.

06 2023–today

The pattern

I paused content to focus on the agency. It cost me audience growth, but gave me something more valuable: pattern recognition across 500+ ad accounts.

The same four gaps showed up again and again. Those four gaps became my method.

Lesson: diagnose first. Then fix. Then scale.

500+ AD ACCOUNTS AUDITED

The same four gaps. Every time.

GAP 01S PROBLEM

Leads come in, but only a few get contacted.

GAP 02P PROBLEM

Landing pages don't persuade.

GAP 03M PROBLEM

The data is there, but nobody reads it.

GAP 04S PROBLEM

Nothing is automated.

Marketing = Words + Numbers + Systems

PPSYCHOLOGY

Words

Offers, pages and ads that make the right people say, “This is for me.”

MMEASUREMENT

Numbers

Tracking and data that show where money comes in — and where it leaks.

SSYSTEMS

Systems

Funnels, follow-up and AI that let you do it again tomorrow.

Every problem is a P, M or S problem. Diagnose first. Then fix. Then scale.

WHAT THE SYSTEM HAS BUILT

Real clients. Real numbers.

₹30Cr+META AD SPEND MANAGED

300+CLIENTS SERVED

5,000+MARKETERS TRAINED

500+AD ACCOUNTS AUDITED

CLIENT GROWTH

RAJ GUPTA₹0 → ₹30La month

DIVYANSH SENGHAR₹0 → ₹35La month

DIGITAL DHAIRYA₹50Lfrom one course

KUNAAL₹1L → ₹7La month

NLP COACH40,000+sales of a ₹299 product

CAMPAIGN RESULTS

5x ROAS₹20L parenting webinar funnel

2.9x ROAS₹99 webinar + ₹4,999 upsell

4.8x ROASInstagram course VSL funnel

₹4.5 CPL8,804 leads

₹220 CPA₹99 webinar

₹350 CPA₹47 bootcamp

₹380 CPA₹299 challenge

₹40 CPLlead campaigns

Results are from real clients. They are not typical and not a guarantee.

WHY "ENGINEER"?

A marketer hopes. An engineer builds.

MOST MARKETERS

Launch a campaign and hope
Copy what worked for someone else
Look at the numbers when it's too late
Start from zero every month

A MARKETING ENGINEER

Builds a system that works on purpose
Starts with research, offer and words
Reads the data every day
Automates it so it repeats

I was trained as an engineer. I just changed what I build.

MY MANIFESTO

Talent is everywhere in India. Systems are not.

Your city doesn't decide your income. Your system does.

I don't believe in jugaad, hacks or overnight-success screenshots.

I believe in words that pull, numbers that prove and systems that repeat.

Marketing isn't luck.
It's engineering.

JUGAAD NAHI, SYSTEM SAHI.

QUICK SCAN

The timeline

Every step, in one place. No skipped years, no overnight success.

2012First laptop and internet, Dahod
2019Production engineer, Vadodara
2021First client — ₹6,000 a month
2021Started @askdigitalshahbaz
2021Instagram Creator Award
Jan 2022Joined TagMango
Aug 2022Started my own coaching business
Oct 2022Met mentor Himanshu Agarwal
Feb 2023₹1L-a-month award · built a house for my family
TodayDigiMark Media · MEX Academy · MarkeTrix Academy · Kairoas

ALONG THE WAY

I didn't do this alone.

Mentors, teams and moments that shaped the system.

BharatPreneurs award

At Meta's office

HighLevel Level Up · India

India's Biggest Creators Carnival

On my podcast · Himanshu Agrawal

On my podcast · Jitu IG Coach

On my podcast · CA Deepak Bhati

Speaking to a live room

Teaching a live batch

With creators

Team meetup

With creators

Creators summit

WHAT'S NEXT

Building India's first generation of Marketing Engineers.

Helping Indian marketers, freelancers and agency owners stop guessing and build predictable income — with Meta ads, funnels and AI.

FOR MARKETERS · FREELANCERS · AGENCY OWNERS

"I want to learn the exact system."

90 minutes, live, free. You'll know exactly what to do next.

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FOR BUSINESS OWNERS

"I want it done for me."

My agency builds and runs your Meta ads, funnel and automation.

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Less guessing. More engineering.